Twitter is known for being a social network platform that is used by celebrities to update the public about their lives, but Twitter is also an amazing platform for businesses to connect with their current and potential clients. Twitter has over 330 million monthly active users, providing a large pool of people for businesses to connect with.
Twitter marketing services are professional services designed to create and implement Twitter marketing campaigns on your behalf. It include real-time account monitoring, content creation, audience growth, and reporting.
Using Twitter marketing services also keeps you up to date with the best practices for Twitter marketing. There are constantly new tips and tricks on the rise with Twitter and trying to constantly keep up with them while running a successful business can be a huge headache. Our Twitter marketing specialists will make sure your campaign is using the most effective tactics to grow your business.
We help you develop a comprehensive organic and paid Twitter marketing strategy that will boost your bottom line. Our Twitter marketing strategies drive brand awareness, and meet your social marketing goals by participating in trending topics and Twitter chats, scheduling curated and original content tweets, engaging with your followers, and creating highly targeted paid advertisements. We have experience managing successful Twitter advertising campaigns on behalf of companies across a variety of industries.
We will define your success and set your goals. Then we will research your competition and identify your target audience. We will build you a great Twitter profile by auditing and taking charge of your Twitter accounts. We will keep your Twitter presence unique by using Twitter tools to get more done and by integrating Twitter into an overall social strategy.
Why do we need to develop a brand?
A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.
What Is Brand Strategy?
You can think of your brand strategy as a 360-degree business blueprint. Ideally, your brand strategy outlines the key elements that make your brand unique, your mission and goals, and how you’ll deliver on them.
A strong brand strategy is meticulously crafted, taking into account all aspects of your market, niche, product or service offerings, customers, and competitors.
This should all be rooted in as much data as you can get your paws on.
In the beginning, you’ll need to take some leaps of faith – this is unavoidable when you’re starting from scratch. But with each new visitor, follower, and customer you get, there will be more glorious data to create meaningful strategies that actually translate into results.
What are the different elements of a brand strategy?
While developing a brand strategy following are the key elements that must be kept in mind:
- Brand Objective (Your vision, mission and purpose)
- Target audience (Who is your target audience? What are their interests. Needs? passion?)
- Brand positioning (What does it take for you to be a big deal in your audience’s life?)
- Brand identity (What people see when they interact with your brand i.e, your visual identity, logos, images as well as your tone and style)
- Marketing strategy (How are you going to build and nurture your customer relationships?)
What are the different steps that you follow in building a Brand Strategy?
There are generally three phases for the brand strategy process:
- Plan: This is the intel phase. Before we start your brand-building strategies, we research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.
- Build: Once we have a basic plan in place, we dive into those brand-building steps. We create your brand identity, including your logo, color palette, and other visuals. Then, we create your website, social channels, and other media through which you’ll execute your brand strategy plan.
Execute: Marketing is the fuel for your brand engine. We launch your brand and fully utilize all the messaging strategies we planned and marketing channels we built.
Will I need to register my brand name as a trade mark?
Registration is not essential. But it will help in any future dispute if your trade mark is registered with the Trade Marks Registry. To register, your mark must be “distinctive in relation to the goods for which registration is sought” and “not deceptive or contrary to law or morality”. You will need to check that no-one else has already registered the same mark or something very similar.