Snapchat Marketing is an essential tool that, when used correctly, can significantly reach your target demographic in a productive way. Snapchat has grown exponentially since the dawn of its creation, with more and more businesses and brands getting involved and utilizing the platform to the utmost of its abilities. Now, Snapchat has media formats, filters, ad formats, and so on, capitalizing on business and making it a prime candidate for advertising within the social realm.
Expanding your brand’s presence to Snapchat is an incredibly important facet of your marketing process. Creating content for Snapchat is very particular, and not exactly like the way you would for your other social media portals. Snapchatters like behind-the-scenes content – this is the key to getting more bang for your buck as far as consumers goes. You’ll want to show backstage video, in-the-making content, question and answer segments, and so on – Snapchatters love this authentic feeling they have, and it’s one the app encourages!
Understanding your specific goals and brand is one of our top priorities. Our creative team begins the process of executing our bulletproof strategy by developing on-brand Snapchat ads that stand out in the crowd. While your Snapchat marketing campaign is running, we’ll be actively monitoring it to identify which strategies yield the best results. By determining which elements of your Snapchat ads are most effective, we can refine your campaign for optimal value.
We have earned international recognition from our clients by offering client-centric service, optimizing spending, and delivering results that help brands grow fast in an increasingly competitive world. We’re able to deliver those results by not only launching strong campaigns, but actively monitoring them to identify which strategies are most effective. This is key to maximizing return-on-investment.
Why do we need to develop a brand?
A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.
What Is Brand Strategy?
You can think of your brand strategy as a 360-degree business blueprint. Ideally, your brand strategy outlines the key elements that make your brand unique, your mission and goals, and how you’ll deliver on them.
A strong brand strategy is meticulously crafted, taking into account all aspects of your market, niche, product or service offerings, customers, and competitors.
This should all be rooted in as much data as you can get your paws on.
In the beginning, you’ll need to take some leaps of faith – this is unavoidable when you’re starting from scratch. But with each new visitor, follower, and customer you get, there will be more glorious data to create meaningful strategies that actually translate into results.
What are the different elements of a brand strategy?
While developing a brand strategy following are the key elements that must be kept in mind:
- Brand Objective (Your vision, mission and purpose)
- Target audience (Who is your target audience? What are their interests. Needs? passion?)
- Brand positioning (What does it take for you to be a big deal in your audience’s life?)
- Brand identity (What people see when they interact with your brand i.e, your visual identity, logos, images as well as your tone and style)
- Marketing strategy (How are you going to build and nurture your customer relationships?)
What are the different steps that you follow in building a Brand Strategy?
There are generally three phases for the brand strategy process:
- Plan: This is the intel phase. Before we start your brand-building strategies, we research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.
- Build: Once we have a basic plan in place, we dive into those brand-building steps. We create your brand identity, including your logo, color palette, and other visuals. Then, we create your website, social channels, and other media through which you’ll execute your brand strategy plan.
Execute: Marketing is the fuel for your brand engine. We launch your brand and fully utilize all the messaging strategies we planned and marketing channels we built.
Will I need to register my brand name as a trade mark?
Registration is not essential. But it will help in any future dispute if your trade mark is registered with the Trade Marks Registry. To register, your mark must be “distinctive in relation to the goods for which registration is sought” and “not deceptive or contrary to law or morality”. You will need to check that no-one else has already registered the same mark or something very similar.