Instagram
Marketing
Instagram
Marketing
Instagram marketing is how brands use the app to make connections with their target audience. It’s commonly used to market products and services as well as build brand awareness and loyalty. Its popularity has grown as marketers understand the power of visual content.
The platform’s popularity with consumers makes it a massive opportunity for brands that are willing to dive in and start interacting. As with all forms of social media marketing, it always pays to build a sense of community. Instagram has more than 1 billion active monthly users, with over 50% scrolling their feeds every day. If your brand doesn’t have an Instagram presence, it’s missing out on thousands of daily interactions with potential customers.
Using a combination of promoted posts, proprietary tools, influencers and proven tactics, we help your brand become a player in your space. We design and implement Instagram advertising campaigns that drive traffic and sales. No more confusion around what should be a straight forward process that drives revenue for your business.
We help you create organic content that appeals to your target audience with a strategy for increased visibility, allowing your channels to build a following.
- Our team will perform a deep analysis of your Instagram presence to connect your objectives with opportunities.
- We engage with your followers to ensure your brand is constantly in front of an audience that cares.
- Your Instagram account is managed by an experienced team that responds to questions and comments.
- We create visually appealing and powerful social content to present your followers with a powerful message.
- Your custom report outlines where you should be on Instagram and your progress toward your goal.
Frequently
Asked Questions
Why do we need to develop a brand?
A strong brand helps to sell your message and benefits for you. As long as any new products and services you introduce are up to the standard of your existing offerings, it becomes a great deal easier to launch new branded lines. The brand is your ambassador and advocate, attracting customers and reassuring them. At the same time, it will help to bring in a flow of new customers.
What Is Brand Strategy?
You can think of your brand strategy as a 360-degree business blueprint. Ideally, your brand strategy outlines the key elements that make your brand unique, your mission and goals, and how you’ll deliver on them.
A strong brand strategy is meticulously crafted, taking into account all aspects of your market, niche, product or service offerings, customers, and competitors.
This should all be rooted in as much data as you can get your paws on.
In the beginning, you’ll need to take some leaps of faith – this is unavoidable when you’re starting from scratch. But with each new visitor, follower, and customer you get, there will be more glorious data to create meaningful strategies that actually translate into results.
What are the different elements of a brand strategy?
While developing a brand strategy following are the key elements that must be kept in mind:
- Brand Objective (Your vision, mission and purpose)
- Target audience (Who is your target audience? What are their interests. Needs? passion?)
- Brand positioning (What does it take for you to be a big deal in your audience’s life?)
- Brand identity (What people see when they interact with your brand i.e, your visual identity, logos, images as well as your tone and style)
- Marketing strategy (How are you going to build and nurture your customer relationships?)
What are the different steps that you follow in building a Brand Strategy?
There are generally three phases for the brand strategy process:
- Plan: This is the intel phase. Before we start your brand-building strategies, we research to make sure you have a solid handle on the market, your specific niche, your competitors, and the roots for your marketing strategy.
- Build: Once we have a basic plan in place, we dive into those brand-building steps. We create your brand identity, including your logo, color palette, and other visuals. Then, we create your website, social channels, and other media through which you’ll execute your brand strategy plan.
Execute: Marketing is the fuel for your brand engine. We launch your brand and fully utilize all the messaging strategies we planned and marketing channels we built.
Will I need to register my brand name as a trade mark?
Registration is not essential. But it will help in any future dispute if your trade mark is registered with the Trade Marks Registry. To register, your mark must be “distinctive in relation to the goods for which registration is sought” and “not deceptive or contrary to law or morality”. You will need to check that no-one else has already registered the same mark or something very similar.